Social media and social network sites has
emerged and matured to an extent that those have become necessity and important
part of our life. As per reports “The
average time spent by Indian netizens was 29.6 minutes on weekdays as compared
to 28.8 minutes on weekend days” The
country which tops the list of engaging highest number of hours on networking
on social media is Israel with 11.1 hours/month.
The rise in India’s fourth pillar of democracy
was immense necessary in times on 90’s and early 21st century. This
was a huge step toward transparent India. Those days were of licence raaj and
hiding information or keeping it secret was at peak. Mainstream Media (MSM) did
excellent job in checking the status quo in Indian politics, bureaucracy or it
will not be incorrect to say that pure journalism was at peak and India
benefitted from the same.
Social media do exists in those days as
well but the impact and honest contribution of MSM did not lead to its spread
and it was mere a tool which facilitates two stranger to interact.
But
what lead Social media especially in India to challenge status quo of MSM as
well as in mobilizing truth and report incident better n faster than MSM?
If you analyse it closely then you will discover
that it is not an overnight transformation. It gradually builds up in last 7-8
years.
Few key points which are leading to
downfall of MSM or Critical success factor for social media are as
follows:-
1. Shift of MSM from news reporting toward
bogus opinion pouring exercise or performing role of judges from news anchor in
prime time.
2. Shift of MSM from being neutral institute of
new reporting toward loyalty of ruling party. Is it too difficult to be neutral & Honest?
3. Intolerance attitude of key Editors of
Indian MSM in social media especially towards the people with diverse view to
what they suggest/put-up. Such as blocking them etc.
4. 24x7 telecasting agenda of ruling party
though most of time it does not hold substance. Hereby providing opportunity to
Social media to expose MSM crystal clear. Thus leading to more people engaging
in social media.
5. NEWS TRADING; MSM media trades with party
to telecast/not telecast news against them thus leading to money exchange etc.
Such as Zeenews in Jindal case; MSM as whole in Congress MP sex CD expose, Selective
expose of corruption case. Targeting opposition leader on behalf of ruling
party. Barkha- RADIA case etc.
6. Regular embarrassing & shallow reporting
and interviews by established journalist of MSM eg: Nidhi Rajdan and British MP
Barry Gardiner interview on inviting Narendra Modi to UK house of common. Nidhi
was actually wanting to control the view and wanting him to speak what she has
in mind for the question put-up.
7. MSM putting self-interest above nation
interest. Point 6 interview where MP reminded the journalist what she should
have known as Indian. Idea of India is missing while talking to foreign national.
8. Unbalance reporting on states ruled by party
other than whom MSM is loyal too. Hence Social media come in picture as mirror.
9. MSM media continually failing to listen and
represent the voice of Indian people from time to time against corruption, scam
etc. and undermining their strength. This has led to speed up social media
growth for good.
10. List
will go on and on…
So audience of MSM which includes me as
well has been left on mercy of their own judgement (though we pay for MSM) to distinguish between news and
noise telecast in prime time. Hence Social Media has provided platform to all
kind of Indians (educated, alert, non-educated, youth, new comers etc.) to
listen, learn and share the idea about daily happening and their idea of India.
Few more reference how social Media has
successfully surpassed Indian Mainstream Media (MSM):-
Thank You!
Satender Kumar Mall
Twitter: satenderiiit
No comments:
Post a Comment