Friday, 10 January 2014

Instil of needs out of nowhere!!



Today most of us are racing against each other to accumulate wealth in less possible time. Mind-set of 21st century generation has shifted widely toward materialistic pleasure. Everyone is trying to imbue their surrounding with luxury items to derive comfort. Assets Vs Liability (A-L) program is ceaselessly running in our minds. If you happen to ask someone what is ultimate goal of this A-L program? the answer is simple fair balance in long term. Follow up question what is that long term? All of us are clueless. Our ancestor used to have yearly/bi-yearly plans to generate & spent wealth. Today life pace has increased exponentially. Agreed- Yes? No? So is our plan making capability? We make daily/monthly/quarterly plans. Before you stop reading this blog further let me come to the point which I am trying to highlight here. We have loads of product in market still all of us are looking for new or more advanced, sophisticated product. To be specific if one happens to ask what type of product are you looking for? We sometime even fail to describe.

Why we have landed to such situation? We call ourselves the educated, intelligent, matured, modern, advanced etc. Why A-L program output when we analyzed, most of cases shows the liability factor to be booming.

Friends, there is some well-planned force which is trying to instil needs out of nowhere. This is compelling us to change our stance on long-term goal to adjust this short-term goal time & time again.

Any guess?

Hint: It is not God or not even any angel/holy power.

Though most of you know but let me put for wider audience. It is man-made marketing strategy. Carefully well-selected innovative marketing strategies out there in market to make you feel important and in turn get you discover some shortcoming in you which their product can only resolve. They make you always think about the same shortcoming until you buy their product without which your life was lot better. Then once you fall in trap of unwanted goods you keep upgrading their new releases as well mostly for no reason. And in no time your liability increases and all your long term plans are on verge to shatter. Look around your house/surroundings you will find lot of goods which you never used and you will not be able to find reason why you bought at first place.

Some tips:
1.      Never buy products just because they are on sale/cheaper. Buy if you need them.
2.      Never spend on unwanted products else one day you will have to sell the product which you need most.
3.      Borrowing and spending is not the way to prosperity.
4.      When you have money, think of the time when you had none.
5.      CASH is KING

Warning even the above guideline will not save you since our life has been controlled by well organized channel of marketing and advertising. At the end surprisingly you already knew them still we are worried about next day/month/year/time to come.

On lighter note:-
“The safest way to double your money is to fold it over and put it in your pocket.” – Kin Hubbard
Rule No. 1: Never lose money. Rule No. 2: Never forget rule No. 1 ~ WARREN BUFFET



Thank You!
Satender Kumar Mall
Twitter: satenderiiit